Do you know the 3 biggest mistakes that most bloggers make? Do you? Most bloggers don’t know this or if they know it they don’t think it’s a big deal. These are the fatal flaws in their business and marketing strategy and the single biggest reasons why new websites fail. New website owners are dooming themselves to failure before they even get started and they don’t even know it.
The 3 biggest mistakes are:
#1 Failing to Build (and grow) Your Email List
Building a HUGE email list should be #1 on your list of things to do when you start a blog. Some people will argue against this. They will argue about it, write blog posts about and make videos saying how wrong I am, or they’ll argue that building an email list is not that important or it’s not as important as I make it out to be. But guess what…
ANYONE that says that is ABSOLUTELY 100% WRONG!
Millions of bloggers and website owners neglect their email lists to their own detriment. They fail before they even get started. Some bloggers and inexperienced part time eCommerce site owners neglect to build their email lists and newsletter lists and in doing so they are missing out on a huge opportunity to not only engage with their site visitors, they’re letting visitors leave their site without getting their contact information. This is leaving money sitting on the table. You NEVER want to leave money on the table.
Get the contact information of your site visitors. Capture the name and email from every visitor. There are lots of ways to do this, and I go into detail about How to build and grow your email list in another article. This article will focus on the WHY you should have an email list if you don’t have one already.
Most bloggers who are serious about making money online already have some kind of email list. If you don’t, stop what you’re doing now and go sign up for MailChimp. (yes that’s my affiliate link, yes I get paid if you sign up, yes you will thank me later for making you setup your email list with a reputable email management service like MailChimp. There are others like Constant Contact, and OptInMonster and AWeber. I’ve used AWeber in the past and I like them, but recently switched over to MailChimp because I like MailChimp’s user interface and their services better. The details about each email management platform are beyond the scope of this article.
Build your list! Build your list! Build your list! I can’t stress this enough. I firmly believe that this is by far one of the most powerful, if not the single most powerful marketing tool online. The power of email marketing is absolute and unmatched in my opinion. Whether you have a blog or an eCommerce store on Shopify or Amazon, a well built, highly targeted opt-in email list will pay dividends above and beyond any other marketing tool accept for maybe PPC advertising. PPC is powerful if you know what you’re doing…but you must be careful not to lose money.
Email marketing is almost free. It only takes time. Sure you have to pay for the service like MailChimp or Constant Contact, but it’s well worth the cost if you use your list a lot. You build rapport and relationships with people on your email list. You can engage with them on a more personal level, and communication isn’t forced. It’s more relaxed and it’s easier to build trust through email with someone you have never met. It’s easier to close the sale too.
You can use email marketing to drive traffic to your blog or eCommerce store with special offers, discount coupons and limited time offers. This creates a sense of urgency, and your list members are more likely to purchase a product advertised in an email from someone they know and have a relationship with than another website they are only just visiting.
Also, there’s a sense of belonging, that your email list members are members of a club and they get VIP treatment. They are special and you treat them like they are. You give them information, news, and updates, and from time to time you share an opportunity to purchase something that will help them. It’s a WIN/WIN.
This is about your clients and customers getting what they want. After all, they signed up on your list because they WANT something. Give them what they want and they’ll reward you with the sale.
#2 Failing to Monetize
Failing to monetize will kill your blog. Failing to monetize your blog will make you fail. You must monetize your blog. Whether it’s with a selling access to members area, selling digital or physical products, selling services, or selling advertising, you must monetize your blog. Sell affiliate products and services. Drive traffic with social media. Pay for advertising to drive traffic. Optimize your site, do the SEO you need to rank high in search engines.
READ MY ARTICLE ABOUT SEARCH ENGINES: Are Search Engines Dead?
Whether you monetize with advertising, direct email marketing, or have an eCommerce store, you must monetize your site. Whether that’s with advertising, digital products or creating a membership website. You must monetize!
#3 Failing to Sell
This is a big one! People don’t like to “sell”. People will say things like…”Well, I don’t want to sell!” People that say anything like that are going to fail. Sorry, but if you don’t want to sell then get out of business because all business is about selling. All businesses must SELL to survive! Revenue is the lifeblood of every business. Without revenue, without an income, a business will die. You must sell to keep your business alive. Some folks are saying “DUH! I know that!”, if so you’re ahead of the curve.
You would be amazed at how many people want to make money online with their online business, but they don’t have any inclination nor do they want to sell. I don’t understand that. Is there a disconnect there? Is there something wrong with their brain? Why in the world would you start a business and then say “I don’t want to sell.”. Really? Then close the business because you don’t deserve success. That sounds harsh but harsh is life and business. The fact remains. Selling brings in revenue and revenue is the lifeblood of business.
Some folks think selling is a bad thing. More and more though I’m seeing this old idea and archaic mindset going away. Newer bloggers and eCommerce store owners are realizing the importance of selling in their business and are embracing it. They are learning how to sell and that is a good thing.
Those that refuse to sell should just shut their blog down because it’s clear they don’t really want to make money online. In fact, people that truly believe that don’t deserve money. You must be deserving of money to earn it. You earn it by selling.
Selling starts with building your email list because the reason you build your email list is to sell your products, services, or provide information. But it’s much more than just your email list. Your blog, your eCommerce website, your Shopify store or Amazon store, is an online business and you must look at it like one.
If you started your blog to make a living online then you must acknowledge that you are in business and that your blog is your business.