The Power of Partnering with Social Media Influencers – Do you want to to make money online? We all do! I don’t know anyone who doesn’t want to be rich and make money on the internet. Everyone wants the money, and everyone knows there is millions of dollars waiting for the people who know how to do it. The problem is not many people actually know how to make money online. I’ve been making a living online working from home for over 15 years. During that time I’ve had multiple successful businesses, ecommerce websites, blogs and digital products. I’ve learned over the years, through trial and error, what works and what doesn’t. I’ve also learned one of the most powerful ways to earn huge returns very quickly compared to how everyone else does it. Once I understood social media, I quickly learned how to leverage the power of social media influencers with my businesses and online projects to generate more sales and that means cash money in my bank account!
So what’s the secret? There is no secret. It’s simply all about the numbers.
Making money online requires the ability to get your product or service in front of as many people as possible. Seems easy, but it’s not.
It means using the two most powerful tools you have to generate massive traffic and ultimately more sales.
The secret…if there is a such thing anymore…is using the power of social media and email to drive traffic to your blog.
Search engine optimization is also very important for long term traffic, and if you create quality content you’ll be rewarded with higher search engine ranking, which in turn will drive more traffic to your website or blog over time. The problem with this approach is that takes a long time to build up, usually many hundreds of hours of work creating, editing and publishing content online and getting it indexed. This takes a lot of work and a lot of time. Meanwhile you are getting burned out and not making any money. Most people quit because they don’t know what they’re doing. They create content, no one sees it, they don’t make any sales and they give up.
Enter the social media influencer. This is where the power of social media meets the power of a popular influencer (someone with a large audience) and you leverage that to grow your audience and make money.
Now, I’m not going to go into detail about how to partner with social media influencers or how to create content. I’ll leave that for another post.
I want to focus on the WHY. I want to focus on why it’s powerful. It seems obvious at first, but it goes deeper than simply partnering with someone that has a large audience.
Making money online boils down to one thing. Traffic. To get traffic you need people to see your content. You need people to engage with your content. You need people to act on your content.
When you partner with a social media influencer that has a larger audience than you do you can leverage that against your content and turn that traffic into paying customers.
Here are 3 Steps to Successfully Turning Traffic into Customers
- Capture Your Website Visitors Name and Email Address – This needs to be your #1 priority. Seriously! If you’re not capturing your website visitors name and email YOU’RE LOSING MONEY! You are literally leaving money sitting on the table if you’re not capturing your website visitor’s name and email addresses. When you capture their name and email you can talk to them on a first name basis. This is more intimate and personal and psychologically it starts to create a relationship, and that will allow you to build trust and ultimately sell them whatever it is you have for sale.
- Form a Trusted Relationship with Your Subscribers – Send them daily emails with your new content. Don’t try to sell them right away. Give. Give. Give. Give them something. Send them content, videos, blog posts, news items, updates etc. Ask them questions. ENGAGE with them. People want to communicate with you. They want to feel appreciated. They want more information. They want easy to consume interesting entertaining information. Give them what they want. Then sell them on your product or service.
- Sell Your Content – Once you establish a good relationship with your email list subscribers, then you can sell them your product or service.
If you partnered with the right influencer then you’ll get more more traffic and more email list signups. Offer a free download, capture your website visitors name and email, send them emails, engage with your subscribers, build a relationship, then sell them on your product or service.
It’s simple really. It works. Seriously it’s really that simple. There’s not a lot to it.
NOTE: Find a social media influencer with a large audience (or slightly larger than yours; this is easier to make the partnership work) in the same niche as you. Partner with them. Offer a trade. Offer free content. You must have something to offer them. Make sure you get a credit link back to your blog/website (original post). You may have to offer more than a 1 to 1 trade for links/content shared with your audience too. You can share their stuff with your audience too. It’s not going to hurt you. Too many people don’t want to share and find it hard to grasp the concept. Those people will always be failures or greedy assholes. It’s just the way it is. Move on, partner with those who understand the power of social media and sharing because that is what will bring you more sales.
WARNING: Don’t just try to do guest blogging. Don’t think for a second that’s going to bring you lots of traffic. Tt can; but don’t count on it. I’m going to tell you now as someone who has owned popular influential blogs in my niche, I get lots of requests from people to be a “guest blogger”. I ignore most of them. I’m not saying that to be mean but you would be amazed at the number of people who’ve sent me guest blog requests and they SUCK! Sorry, but that’s a fact. This is business and the business world is the real world. It’s harsh, unfair and will chew you up if you let it. Lots of bloggers send me stuff all the time asking to do a guest blog post. Sometimes they actually include samples of their work or links to their blog. Most of them suck at writing and I wouldn’t post their content if the paid me to.
PRO TIP: Pay for access! If you have the cash to drop, invest it to gain access to top social media influencer’s audiences. To get lots of traffic you need to partner with influencers that have large audiences. If you want to grow faster just pay them for access if you have to. It’s well worth it! $100 is a good price to pay to reach 10,000 people. That may seem like a lot of money but you need to factor in how many email signups you’re going to get and their value to you long term. This is about conversion rates and lots more detail, just understand that your subscribers have long term value. To get traffic sometimes you have to pay for access. Traffic builds your email list. That is your main goal.
Once you understand that it’s just about the numbers, scientifically speaking, you can scale your business exponentially if you’re in the right market. If you chose the right niche market which is large enough to allow you to grow but small enough to compete in then you can scale your online business rather easily just by partnering with social media influencers who have large audiences.
The practical scientific reason this works is simply the numbers. The more traffic you get the more sales you will get. That’s it. It’s all about the numbers. Get your numbers higher and your income will grow. The more traffic you get the more sales you will make by following the steps I showed you.
You have something to offer a social media influencer. You partner with that influencer. You get more traffic. You capture the name and email address of your visitors. You build a trusted relationship. You sell them your product or service. Easy.
People want to complicate things.While it’s good to innovate and create new things, They keep trying to reinvent the wheel. Don’t need to reinvent the wheel. Just build your list.
Build your list.
Your email list is what is going to make you more money in the long term.
You do that by partnering with social media influencers.
BUILD YOUR FREAKING LIST!